E-Commence :

Now-a-days online shopping is becoming bigger and better, spreading its reach not only in the metropolitan cities but in small cities as well. The craze to shop online has encouraged budding entrepreneurs to enter into the business of selling goods online. You can buy anything and everything by sitting at the convenience of your home and that too at discounted rates as compared to the market. Owing to such convenience and getting value for money has attracted millions of shoppers and get benefited with the latest online deals rather than going out for shopping in malls and flea markets.


E-commence is growing leaps and bounds and has shown immense impact on pakistan's economy over the last few decades. With such huge demand of selling and purchasing goods and services online, the expectations of users are also increasing. Hence, to stay updated with the growing demands of its consumer it is necessary that every other retail outlet comes out with a unique feature to keep running with the market pace.


With thousands of online shops that are offering everything right from home groceries, clothing, shoes, electronic goods, books and many more things that you can imagine off, net-savvy customers are going online like never before. Not only products, now you can avail all sort of service right at your doorstep. Online shopping trend has now come up in the mainstream owing to the ease of shopping from home, low prices, heavy discounts and best online deals. The stores have got a massive makeover and offering quality stuff at slashed prices to compete with the other prominent brands dominating the market.


For customers shopping online and getting huge discounts on their favorite brand or product are win-win situation. These retailers are able to offer the products and best deals online as they save huge on inventory. Every company is working hard to improve the shopping experience for its customers and adding on new features every time. Moreover, due care is also taken to ensure safe and secured payment transactions.


But with all these advantages, there are few shortcomings of shopping that restrict many buyers to opt for shopping online. One such shortcoming while buying clothes and shoes is the inability to check the fitting and also the lack of touch and feel.

The important factor that the customers keeps in mind while choosing online retail shop is the amount of product collection, product price, hassle free return policies and obviously the quality of
product.

Presently, around 14 per cent of the total internet users are online shoppers and the number is increasing every passing year. If the rate of online shopper's remains to increase with such rate it is estimated that it will reach more than 38 million by 2016.